Hyper Focused Accuracy.

Maintain the integrity of your audience with B2B IQ Fidelity— accuracy from build through to activation.

THE DATA ACCURACY CRISIS
IN B2B MARKETING

Are you one of the many digital marketer relying on off-the-shelf IT decision-maker audiences?  These audiences are often built by third-party B2B data vendors using inaccurate data and poor identification matching.

An MIT study found that fewer than 15% include the right decision makers—meaning 85% of your ad budget is wasted on irrelevant individuals. Choosing better data sources can help make your advertising more effective and cost-efficient.

NAVIGATING DATA CHALLENGES
IN DIGITAL MEDIA


Audience Building And Data Precision Issues


Bad data means bad targeting. Which means wasted ad dollars. “Close enough” just doesn’t cut it anymore. To win, companies need precise audience matches that hit the mark every time.

TRANSPARENCY AND FOCUS

Outdated tools and black-box methods keep companies guessing. Without clear insights, it’s impossible to know what’s truly powering campaign performance.

INVENTORY AND BRAND SAFETY

Bad sites and unsafe environments can wreck your brand and kill performance. Brand safety isn’t optional—it’s a must for every campaign.

EXPERTISE AND OPTIMIZATION

Without in-house experts, companies hand over control to outside providers, risking sloppy, underperforming campaigns.

INTRODUCING B2B IQ FIDELITY:
PINPOINT ACCURACY THROUGHOUT

Welcome to B2B IQ Fidelity—where hyper focused accuracy isn’t just a promise, it’s our core. We hand-build custom audiences designed for accuracy and maximum impact at every stage. Using a mix of manual data collection, advanced data mining, and cutting-edge in-market tools, we deliver

audiences that stay spot-on from matching all the way to activation. Expect higher match rates, less wasted spend, and total confidence that your ads reach the right decision-makers at the companies that matter most—every single time.

Target the Right Audience for Maximum Impact

Our method delivers precise audience building, brand safety, and deeper engagement, maintaining fidelity for your campaign from start to finish.

Superior Audience Discovery

Experience Pinpoint Precision. With over 270 top analysts and cutting-edge analytics, we identify and engage your most valuable B2B decision-makers.

HIGH FIDELITY AUDIENCE MATCH

Ensure Audience Integrity. Our meticulous matching process targets the right decision-makers, cutting wasted ad spend and boosting meaningful engagement.

Guaranteed Brand Safety and Fraud Protection

Protect Your Brand with Confidence. We partner only with vetted sources, ensuring your ads appear on safe, high-quality sites. Our proactive measures safeguard your brand’s integrity at every digital touchpoint.

Integrated ABM Tracking and Journey Analytics

Navigate with Insight.  Our integrated ABM tracking and journey analytics provide real-time intelligence, optimizing your campaign strategies for superior ROI with surgical precision.

HOW B2B IQ FIDELITY WORKS

01

AUDIENCE DISCOVERY

Our expert team harnesses advanced analytics and a proprietary data lake to build custom audiences, so your campaigns start with the complete data needed to target the right
decision-makers.

02

SEGMENTATION

We leverage first- and third-party insights with external signals to rank and prioritize prospects, so your campaigns target the highest-value leads.

03

PRECISE
MATCHING

We work with proven partners to guarantee high match rates and reach the right decision-makers, steering clear of the inaccuracies that come with poor digital ID matching.

04

SEAMLESS
ACTIVATION

Our seamless activation keeps your precisely matched audience intact across channels, ensuring it stays undiluted and maintains its integrity.

05

CONTINUOUS OPTIMIZATION

With real-time data and insights, our in-house experts optimize your campaigns for sustained engagement, less waste, and maximum impact.

OUR PROMISE TO YOU

We’re not just a service—we’re your partner, focused on delivering real results.
Here’s what you can expect:

TAILORED STRATEGIES

We build custom data-driven campaigns that align with your business goals, making every action strategic and impactful.

TRANSPARENCY

You’ll always know how your campaigns are performing, thanks to regular updates and our commitment to ethical practices.

MEASURABLE OUTCOMES

We focus on real results, optimizing every dollar to reach the right decision-makers and maximize your ROI.

OUR TEAM

Our friendly programmatic and social teams are here to create tailored strategies
just for you. We’ll optimize everything to ensure your custom B2B audience gets
the highest reach, accuracy, and quality possible.

Ready to get started with B2B IQ Fidelity? Connect with our experts.