Why
B2B IQ?
We Do Data Differently. Access to better data means a stronger pipeline.

We're Uniquely Different

B2B IQ brings its B2B data and buyer behavior expertise and proven demand tools – to marketing, sales, agency, and revenue operations teams.

Comprehensive

Build the most complete and accurate audiences that generate more down-funnel conversions and opportunities.

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Effective

Infuse your organization with much-needed buyer behavior, data science, and privacy compliance expertise.

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Trusted and Transparent

Confidently fuel your growth with the most trusted source for data, intelligence, and privacy compliance.

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Winning Today's Digital-first Buyer

In today’s buyer-centric marketplace, B2B data and intelligence are the new table stakes for generating sustainable growth. Why? B2B buyers now call the shots and will research and purchase solutions through digital self-service channels, limiting sales teams’ ability to influence outcomes.

In this new reality, the onus is on marketers to identify, engage, and convert in-market accounts and buyers. With tight budgets and high growth expectations, B2B marketers are under pressure to deliver.

Generating tangible results requires a trusted foundation of high quality B2B data and intelligence that powers personalized experiences at scale and interprets real-time behavioral signals while complying with local data and privacy regulations.

The B2B IQ Lead Origination Methodology

Plan & Design

Based on the best-sourced firmographic data and insights, B2B IQ experts will leverage your Ideal Customer Profile and buyer personas to create the custom audience criteria and plan for powering your acquisition and growth strategy.

Enrich and Build

Our team of 270+ audience dev analysts uses their extensive access to the firehose of B2B source data. Through manual and automated discovery, B2B IQ will custom build the most complete and relevant audience of decision-makers for each program. The attention to each program and ability to ingest B2B data at scale creates an ever expanding and refreshed best-in-class global decision maker database supported by an impressive B2B data intelligence platform.

Analyze and Segment

Capture contextual and behavioral signals from first-and third-party sources. Analyze to identify, segment, and prioritize high-value leads by their propensity to buy.

Activate and Convert

Activate each strategic segment in-house, leveraging personalized demand generation and ABM/ABX creative to maximize response — all targeted in waves to ensure strategic set up drives the best results.

Optimize

B2B IQ will close the loop and apply key learnings to optimize future conversion performance, bolster internal alignment, and operationalize best practices.

Fuel Top- and Bottom-Line Growth

10 %

More Revenue Growth

10 X

Boost in Buyer Engagement

2 X

Reduced CPL

Ready to get started?
Meet with a B2B IQ expert.