Our
Data Build your Brand on a Foundation of Trusted Data and Intelligence

Source your custom audiences from our real-time database of over 89 million global decision makers and B2B Intelligence Platform that rationalizes over 200 billion data points across various industries monthly. After sourcing a baseline universe from this proprietary database, B2B IQ applies manual and automated verification and enrichment processes to close data gaps, including missing contacts, buyer groups, or functional roles. 

By defining, discovering, and building the most complete and accurate universe of target buyers, B2B IQ optimizes down funnel conversions from sales engagement, ABM, and demand generation programs.  

The B2B IQ quality assurance process guarantees data reliability, including accuracy, completeness, and connectability. Our 3-step verification process includes tele-verification, identity and role verification across various platforms and sites, and email connectivity. Through rigorous quality control processes, the dataset is continuously cleansed and updated.  

With a reliable and accurate dataset, marketers can confidently execute campaigns, guide sales teams, and optimize marketing spend by eliminating incorrect or outdated data.   

In a fast-moving marketplace, GTM programs must be “account-aware” of new or changing account attributes. Revenue teams gain a deeper understanding of their target accounts by appending audiences with additional data, such as company size, industry, or technographics. At the same time, sales and marketing teams can effectively tailor their messaging, strategies, and offerings to specific audience segments, driving higher engagement and conversion rates.   

B2B IQ provides actionable insights into buying cycles and prospects actively showing interest in specific solutions, empowering sales and marketing teams to engage prospects at the right moment with the right message. This propensity modeling leverages a broad set of intent data, behavioral signals, and online behaviors, such as website visits, content consumption, and search patterns.  

B2B IQ bridges the gap between data and action by guiding focused sales segmentation programs and powering personalized Account-Based Marketing (ABM) and demand generation strategies. By aligning actionable intelligence with GTM efforts, marketers can create highly targeted and tailored campaigns that resonate with individual accounts.  

Complying with local data protection and privacy regulations is paramount. B2B IQ ensures that all data usage adheres to legal requirements, safeguarding the business and the data subjects. By maintaining “always on” compliance, vendors can build trust relationships with their customers, avoid legal exposure, and create a more secure data environment.   

Real-time insights into custom audience and lead performance allow businesses to track the effectiveness of their campaigns with granularity and actionability. By analyzing key metrics and trends, organizations can optimize their strategies on the fly and apply data-driven refinements that boost campaign performance and business outcomes. 

B2B IQ seamlessly integrates audience data into Customer Relationship Management (CRM), marketing automation, and ABM platforms. Leveraging timely and accurate data boosts the efficiency and effectiveness of these systems by streamlining workflows, delivering personalized experiences, and executing targeted campaigns.