Our ABM strategists will refine your target accounts and apply propensity-based segmentation to convert the best prospects. B2B IQ will also help plan and optimize the high-touch content and activation programs that converts to pipeline.
Account-Based Marketing
In a Digital-First World, Buying Groups are Everything
Gone are the days when you sold to one decision-maker. Today, 94% of B2B vendors face complex buying groups of three or more decision-makers. Success requires that ABM programs become buying-group aware and engage every decision-maker with the right message at the right time.
ABM Strategy
Fuel Growth From High-Value Accounts
ABM Advertising
Boost Your Brand Awareness
Powered by the B2B IQ in-house database, our ABM display and paid social programs will leave a lasting impression on your target accounts. B2B IQ will ensure that hyper-targeted ads elevate your brand in the eyes of prospective buyers and maximize down-funnel conversions.
Propensity Modeling
Identify and Engage the Right In-Market Accounts
Our propensity modeling pinpoints the prospects most likely to buy, delivering higher conversion rates and more efficient use of marketing spend. At the same time, sales teams will execute with a laser focus on high-value accounts and close opportunities with confidence.
Custom Solutions
Uncover New Audiences and Opportunities
Every engagement is an opportunity for B2B IQ to spot trends and identify new high-growth audiences. Armed with this insight, marketing and sales teams can create new revenue generating solutions or tailor messaging and offerings that accelerate pipeline.