Audiences

Capture and Convert High-Value Audiences

Winning the business of your target audiences starts with building an accurate and complete universe of decision makers. Leveraging our proprietary database of 89+ million global decision-makers, our audience development team will source your custom universe and close any data gaps through our comprehensive verification and enrichment process. 

Our custom audience expertise spans the domains of HR, finance, IT, sales and marketing. Whether you’re launching a new product or tailoring your marketing strategies, our depth and breadth of audience data are unrivaled in the market.

Custom Audiences by Role

Human Resources

Audience Size: 7.9 Million

Top 10 Titles for HR

  1. HR Manager/HR Generalist
  2. Talent Acquisition Specialist/Recruiter
  3. HR Business Partner
  4. HR Director
  5. HR Coordinator/Administrator
  6. Compensation and Benefits Manager
  7. Learning and Development Manager/Trainer
  8. HR Analyst
  9. Employee Relations Specialist
  10. HR Compliance Officer

Top 10 Industry Topics

  1. Employee Benefits & Compensation
  2. Diversity, Equity, and Inclusion (DEI)
  3. Talent Acquisition & Recruitment
  4. Learning and Development (L&D)
  5. Employee Engagement & Retention
  6. Performance Management & Appraisals
  7. HR Technology & Systems (HRIS/HRMS)
  8. Compliance & Legal Issues in HR
  9. Workforce Planning & Analytics
  10. Organizational Culture & Change Management

Top 10 Keyword Searches

  1. Onboarding Process
  2. Employee Relations
  3. Talent Management
  4. Employee Wellness Programs
  5. Performance Review Templates
  6. Employee Feedback & Surveys
  7. HR Best Practices
  8. Succession Planning
  9. HR Metrics & KPIs
  10. Remote Work Policies

Finance

Audience Size: 11 Million

Top 10 Titles for Finance

  1. Chief Financial Officer (CFO)
  2. Financial Analyst
  3. Finance Manager
  4. Controller
  5. Financial Planner/Advisor
  6. Treasury Manager
  7. Risk Analyst/Risk Manager
  8. Credit Analyst
  9. Financial Reporting Manager
  10. Investment Analyst/Banker

Top 10 Industry Topics

  1. Financial Forecasting & Modeling
  2. Budgeting & Cost Management
  3. Investment Strategies
  4. Risk Management & Compliance
  5. Mergers & Acquisitions
  6. Financial Technology (FinTech) & Innovations
  7. Corporate Finance & Capital Management
  8. Asset Management
  9. Auditing & Financial Reporting
  10. Tax Strategies & Planning

Top 10 Keyword Searches

  1. Financial Ratios & Metrics
  2. Capital Budgeting
  3. Return on Investment (ROI)
  4. Financial Analysis Techniques
  5. Financial Dashboards & Reporting Tools
  6. Cash Flow Management
  7. Hedge Funds & Alternative Investments
  8. Economic Indicators
  9. Corporate Valuation Methods
  10. Automated Trading & Robo-Advisors

Information Technology

Audience Size: 28 Million

Top 10 Titles for IT

  1. Chief Information Officer (CIO)
  2. IT Manager
  3. Systems Administrator
  4. Network Engineer
  5. Software Developer/Engineer
  6. IT Support Specialist/Helpdesk
  7. Cybersecurity Analyst/Expert
  8. Database Administrator
  9. DevOps Engineer
  10. Data Scientist

Top 10 Industry Topics

  1. Cybersecurity & Threat Management
  2. Cloud Computing & Services
  3. Artificial Intelligence & Machine Learning
  4. IT Infrastructure & Architecture
  5. Software Development & Deployment
  6. Big Data & Analytics
  7. IT Governance & Compliance
  8.  IT Service Management (ITSM)
  9. Virtualization & Containerization
  10. Digital Transformation & Innovation

Top 10 Keyword Searches

  1. Cybersecurity Best Practices
  2. Data Privacy & Protection
  3. IT Automation Tools
  4. Network Optimization
  5. Agile & DevOps Practices
  6. IT Troubleshooting Techniques
  7. Cloud Migration Strategies
  8. Open-Source Software
  9. IT Project Management Frameworks
  10. Emerging IT Technologies

Marketing

Audience Size: 9 Million

Top 10 Titles for Marketing

  1. Chief Marketing Officer (CMO)
  2. Marketing Manager
  3. Digital Marketing Specialist
  4. Content Creator/Manager
  5. SEO Specialist
  6. Social Media Manager
  7. Brand Manager
  8. Product Marketing Manager
  9. Marketing Analyst
  10. Public Relations (PR) Specialist

Top 10 Industry Topics

  1. Digital Marketing & Online Presence
  2. Content Marketing & Storytelling
  3. Branding & Brand Loyalty
  4. Customer Journey & Experience
  5. Social Media Strategies & Trends
  6. SEO & Search Marketing
  7. Data-Driven Marketing & Analytics
  8. Influencer Marketing
  9. Email Marketing & Automation
  10. Event & Experiential Marketing

Top 10 Keyword Searches

  1. Marketing ROI & Metrics
  2. Marketing Automation Tools
  3. Content Marketing Strategies
  4. Customer Segmentation & Targeting
  5. Video Marketing Techniques
  6. Marketing Funnels & Conversion
  7. PPC & Paid Ad Strategies
  8. Viral Marketing & Growth Hacking
  9. Affiliate Marketing
  10. Omnichannel Marketing

Sales

Audience Size: 12 Million

Top 10 Titles for Sales

  1. Chief Sales Officer (CSO)
  2. Sales Manager/Director
  3. Account Executive
  4. Business Development Manager
  5. Sales Representative
  6. Inside Sales Specialist
  7. Sales Engineer
  8. Territory Sales Manager
  9. Sales Operations Analyst/Manager
  10. Channel Sales Manager

Top 10 Industry Topics

  1. Sales Strategies & Techniques
  2. Customer Relationship Management (CRM)
  3. Lead Generation & Prospecting
  4. Sales Training & Enablement
  5. Sales Metrics & KPIs
  6. Account-Based Sales/Marketing (ABS/ABM)
  7. Sales Negotiation & Closing
  8. Cross-selling & Upselling
  9. Sales Tools & Technology
  10. Sales Forecasting & Analytics

Top 10 Keyword Searches

  1. Sales Funnel Optimization
  2. Effective Sales Pitching
  3. CRM Best Practices
  4. Sales Outreach & Cold Calling
  5. Sales Incentive Programs
  6. B2B vs. B2C Sales Strategies
  7. Sales Automation Tools
  8. Referral Selling
  9. Sales Playbooks & Templates
  10. Objection Handling Techniques

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