High data quality is essential for marketing agencies as it assures the accuracy of campaign insights and decisions. Statistics show that businesses lose as much as 20% of revenue due to poor data quality (Gartner), underlining the critical need for impeccable data as the cornerstone of impactful client strategies.
B2B Agencies
Deliver Impact to Clients
For marketing agencies, B2B data is the superpower to craft highly engaging campaigns that resonate with target audiences at every stage of the buying journey. By harnessing the full spectrum of first and third party data, agencies are well positioned to deliver immediate impact and strategic value.
Data Fidelity
Trusted Data is the New Table Stakes for Agency Growth
Personalization
Boost Campaign Performance
Trusted B2B data provides a richer, more detailed view of target audiences, enhancing personalization and relevance of marketing efforts. Personalized data can boost email open rates by up to 82% when used for targeted messaging and contextually relevant content (Campaign Monitor), demonstrating how enriched data drives superior engagement and results for clients.
Intent Data
Surface New Opportunities and Convert High Value Audiences
Intent data empowers agencies to accurately pinpoint and target businesses that are actively researching products or solutions, helping their clients increase their brand awareness with the most valuable audiences. In fact, intent data has been found to increase conversion rates by 2-3 times (TOPO/Gartner).
Activation
Activate Success and Client Satisfaction
The data activation process —putting data to use across marketing channels with the right content and at the right time—can make or break the success of a campaign. Organizations that excel at data activation can drive 5-8 times the ROI on marketing spend (Nielsen), demonstrating why effective activation data propels campaigns to new levels of performance and client satisfaction.