B2B Agencies

Deliver Impact to Clients

For marketing agencies, B2B data is the superpower to craft highly engaging campaigns that resonate with target audiences at every stage of the buying journey. By harnessing the full spectrum of first and third party data, agencies are well positioned to deliver immediate impact and strategic value.

data fidelity

Data Fidelity

Trusted Data is the New Table Stakes for Agency Growth

High data quality is essential for marketing agencies as it assures the accuracy of campaign insights and decisions. Statistics show that businesses lose as much as 20% of revenue due to poor data quality (Gartner), underlining the critical need for impeccable data as the cornerstone of impactful client strategies.

personalization

Personalization

Boost Campaign Performance

Trusted B2B data provides a richer, more detailed view of target audiences, enhancing personalization and relevance of marketing efforts.  Personalized data can boost email open rates by up to 82% when used for targeted messaging and contextually relevant content (Campaign Monitor), demonstrating how enriched data drives superior engagement and results for clients.

intent data

Intent Data

Surface New Opportunities and Convert High Value Audiences

Intent data empowers agencies to accurately pinpoint and target businesses that are actively researching products or solutions, helping their clients increase their brand awareness with the most valuable audiences. In fact, intent data has been found to  increase conversion rates by 2-3 times (TOPO/Gartner).

activation

Activation

Activate Success and Client Satisfaction

The data activation process —putting data to use across marketing channels with the right content and at the right time—can make or break the success of a campaign. Organizations that excel at data activation can drive 5-8 times the ROI on marketing spend (Nielsen), demonstrating why effective activation data propels campaigns to new levels of performance and client satisfaction.

Ready to get started?
Meet with a B2B IQ expert.

Get Started