Today, 73% of B2B buyers expect a tailored experience while 45% feel that vendors fail to understand their needs. Closing this gap requires a solid ICP and activating of the right content, messaging and programs that engage buyers at high-value accounts.
Marketing Teams
Activate with Precision
For B2B marketing teams, data and intelligence are the foundational building blocks of any effective marketing program. From defining an ICP and buyer personas, to fine-tuning demand generation efforts and fostering deeper engagement from account-based marketing (ABM) programs, quality B2B data is helping marketing teams deliver impact across the buyer journey.
ICP and Buyers
Know your ICP and buyers at high-value accounts
ABM
Drive more engagement from your ABM programs
Prospective buyers are 75% more likely to respond to personalized ABM than generic outreach. Trusted data and insights are helping marketers segment and personalize high-value accounts across more buying groups, channels, and interaction touch-points.
Demand Generation
Infuse precision in your demand marketing
Traditional demand generation funnels yield 2-5% closed/won opportunities from greenfield customers. Taking a page from ABM, marketing are leveraging trusted data and deeper insights to prioritize and convert the right in-market accounts while effectively nurturing the remaining prospects.