Leveraging precise B2B intelligence for prioritization allows sales teams to concentrate on prospects with immediate buying intent. A report by the TAS Group (now part of Altify) reveals that with accurate sales intelligence, salespeople spend 50% less time on unproductive prospecting.
Sales Teams
Focus On What Matters
Approximately 10 percent of a vendor’s target audience want to buy today. The remaining prospects won’t be ready for weeks, months, or years. In this environment, sales teams must leverage timely and accurate intelligence to prioritize and engage the right in-market accounts with the highest potential for next-stage conversion.
Better Prioritization, Better Sales Effiency
Initiate More Quality Conversations within Your Top Accounts
Timely intelligence allows sales representatives to tailor their outreach strategies to accounts showing buying signals and bolster engagement and conversion rates. A study by the Aberdeen Group found that companies using predictive analytics for lead scoring have a 192% higher average lead qualification rate than those that do not, demonstrating the power of accurate intelligence in identifying and engaging with high-intent accounts.
Improved Conversion Rates and ROI
Leveraging precise data to engage in-market accounts leads to higher conversion rates and a greater return on investment. For example, the Marketing Sherpa reports that 73% of all B2B leads are not sales-ready, underscoring the importance of accurate lead qualification in conversion. Similarly, HubSpot found that sales teams with data-backed insights increased their conversion rates by up to 300%, showcasing the substantial ROI of investing in quality data and intelligence.