Why
B2B IQ?
We Do Data Differently. Access to better data means a stronger pipeline.
We're Uniquely Different
B2B IQ brings its B2B data and buyer behavior expertise and proven demand tools – to marketing, sales, agency, and revenue operations teams.
Comprehensive
Build the most complete and accurate audiences that generate more down-funnel conversions and opportunities.
Effective
Infuse your organization with much-needed buyer behavior, data science, and privacy compliance expertise.
Trusted and Transparent
Confidently fuel your growth with the most trusted source for data, intelligence, and privacy compliance.
Winning Today's Digital-first Buyer
In today’s buyer-centric marketplace, B2B data and intelligence are the new table stakes for generating sustainable growth. Why? B2B buyers now call the shots and will research and purchase solutions through digital self-service channels, limiting sales teams’ ability to influence outcomes.
In this new reality, the onus is on marketers to identify, engage, and convert in-market accounts and buyers. With tight budgets and high growth expectations, B2B marketers are under pressure to deliver.
Generating tangible results requires a trusted foundation of high quality B2B data and intelligence that powers personalized experiences at scale and interprets real-time behavioral signals while complying with local data and privacy regulations.
Strategic Lead Originator
B2B IQ operates on a fundamentally different model. We don’t buy leads — we build them. We generate leads in-house, verify every contact, and maintain clear audit trails to ensure quality and compliance. This gives you control from the source, protecting pipeline performance and brand integrity. Because lead origin isn’t just a detail; it’s the strategic advantage behind stronger demand, better conversion, and lasting trust.
The B2B IQ Lead Origination Methodology
Fuel Top- and Bottom-Line Growth
10 %
More Revenue Growth
10 X
Boost in Buyer Engagement
2 X
Reduced CPL